The FaceMail Story

Hi. I'm Joce.

The co-founder of FaceMail and Charitabl. Two quite different businesses, you might think. And yes, they are. What does an online beauty gift delivery service and a not-for-profit tech company have in common? Not a lot, well, on the surface. 

For the longest time, I’ve cared about people. About meeting them where they are at, hearing them, and helping them. 

And my career so far echoes that. I’ve tried my hand at many different things over the last 15 years.  I’ve worked as a singer/songwriter, where my goals were not about making the charts, but rather about making people feel and put language to their emotions.  I’ve studied social work, where my love for people and their stories swelled and I learnt to sit in the un-comfortability of difference, of grief, or experience. I then used those experiences to work in a not-for-profit that advocated for a marginalised people group. I spent 5 years in Executive level leadership where I learnt that some of the greatest strengths of the best leaders are not strategy, or an analytical mind, but rather empathy, and the ability to listen and truly hear people. 

My personal life has echoed this too. In my late teens and early twenties, I overcame an eating disorder. I changed the trajectory of my future by changing my habits, staring my demons down and taking the courageous steps towards healing, both physically and mentally. 

But the journey I am proudest of occurred in 2021. My daughter Magnolia was born in April of that year with a diagnosis at birth that completely changed the course of our lives in an instant. Instead of taking a healthy baby home from the hospital and carrying on with life as a little family, we were rushed into emergency, lifesaving surgeries, not once, but twice, and sent home with a baby that we would proceed to tube feed for the next 10 months. We navigated hospitals, appointments, specialists - all in strict Covid lockdown restrictions. It was hands down the most isolating period of my life, but also one I came to be grateful for. Because, in those moments of absolute loneliness, I sought connection. In the moments of absolute grief, I challenged myself to choose kindness. And that is the genesis story for FaceMail. In the darkest moments of that season, I’d dream about creating a mail order business, that made kindness more accessible to others. One that was affordable, so that there were less barriers to being generous to the people around you. 

FaceMail it’s about Kindness, Delivered. 

Because I am a firm believer that a small act of kindness can change someone’s world. 

It’s also what drives my work at Charitabl. An app based payment platform that centralises charitable giving all in one place, making it easier for people to be generous. 

So here’s to kindness, and as Steve Jobs would say, to the ones people who are crazy enough to think they can change the world….  

Love.

Joce. 

xoxo